There’s something deeply cynical happening in Hollywood right now, and it’s making me wonder whether we’ve learned anything from the past two decades of tech hype cycles.

Roger Avary, who co-wrote Pulp Fiction, recently revealed that after struggling to get traditional films funded, he started an AI production company and suddenly had investors throwing money at him. Three films in production, just like that. His quote really drives it home: “Just put AI in front of it and all of a sudden you’re in production on three features.”